01

The Digital Foundation Course

Beginner For: Brand-new starters ~6 hours

Plain-English introduction to what digital marketing actually is, what tools you'll need, and the mindset shift required at 45+. No fluff, no "crush it" energy, no income screenshots.

My honest take: Best starting point I've found for Gen X. The instructor doesn't assume you know anything, and the pacing is genuinely respectful of beginners. Worth it.
02

Affiliate Marketing — From Zero

Beginner For: First income stream ~10 hours

Walks through picking a niche, choosing affiliate programs that actually pay, and setting up your first promotional content. Includes the tech basics but isn't a tech course.

My honest take: Solid foundation course. The community attached is genuinely helpful, which matters more than the videos. I recommend pairing it with my Tech Setup session.
03

Digital Products & Stan Store Mastery

Intermediate For: Selling your own thing ~12 hours

Creating, packaging, and selling your own digital products. Pricing strategy, Stan Store setup walkthroughs, and the content cadence that actually generates sales.

My honest take: Excellent if you have something to sell or want to create something. Skip if you're still trying to figure out what your product even is — start with Course #02 first.
04

Email Marketing & Funnel Building

Intermediate For: List-builders ~8 hours

How to build an email list that actually converts, write emails people open, and design the funnel that takes a stranger from "who are you" to "yes I'll buy that."

My honest take: The funnel section alone is worth the price. The email examples are dated in places but the strategy is solid. I use this stuff myself.
05

Organic Content & Short-Form Video

Advanced For: Content creators ~15 hours

Reels, TikToks, YouTube Shorts that don't make you cringe at yourself. Scripts, hooks, lighting on a budget, and the editing workflow that doesn't eat your entire weekend.

My honest take: Mature, practical, and not based on dancing or trends. Treats you like an adult. Get your tech and offer dialed in first, then this.
06

Paid Ads — When You're Actually Ready

Advanced For: Scaling proven offers ~20 hours

Meta and Google ads strategy for people who have something proven and want to scale. Includes the math, the testing framework, and how not to set $500 on fire.

My honest take: Do not buy this if you don't already have organic sales. I'm serious. Come back when you've made at least 10 sales without ads.

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